Creative Cues From the Hospital
Every profession has a dedicated language; those words, terms, phrases and concepts that serve as both a short-hand for practitioners and as a filter to keep outsiders at bay. In most cases these...
View Article8 Tips to Make Your Email Marketing Copy Shine
If you're like me and in the business of marketing, you spend a great portion of your day writing. Writing emails, proposals, blog posts, guest articles ... If you've got email marketing in the mix,...
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Five Copywriting Party-Crashers
When was the last time you went to a website and thought to yourself, “Wow, this copywriting is really fantastic! Look at all the bullet points!” Yeah, me neither. That’s because good copywriting is...
View Article10 Keys to Measurable Marketing Copy Success
Direct or measurable marketing is copy-driven. Way too many marketers change up a package or banner ad or landing page/website design first. Instead, they would be better served to tweak their copy....
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